Role: concept & art direction Client: Rexona Agency: Draft Worldwide
Goal: To introduce Rexona Biorhythm, a new deodorant in 14 european countries.
Concept: A platform that is in sync with your personal biorhythm, helping you to get the best out of every day.
A dedicated website allows you to plan your days and provides you with suggestions to spend them well.
Concept: A platform that is in sync with your personal biorhythm, helping you to get the best out of every day.
A dedicated website allows you to plan your days and provides you with suggestions to spend them well.
So for instance, it will tell you to avoid an exciting date on a day you are likely to be a bit down. Apart from that, the site includes Biorhythm Radio, a radio station that only plays music in tune with your personal biorhythm.
In support of the platform, Dutch celebrities kept blogs focussing on their own biorhythm.
Results:
Results:
1st commercial digital radio station in The Netherlands
Nomination Dutch Designawards
Nomination Dutch Designawards
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/e7aba934-a3ad-48d2-b45f-93f80b1fdca2_rw_1200.jpg?h=63069f537deffbd55fc209dff7315bdc)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/54282017-8d4f-4b78-8180-e6b443e0aa40_rw_1200.jpg?h=dcbbd8f2b57c4544ba128414415481f0)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/21ef681e-ad76-45df-90b8-da008bb7dd8a_rw_1920.png?h=b5b1ec7816cd2f3f3fbda8acfcfebe00)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/13225312-afd2-4449-a785-a89edff52260_rw_1920.png?h=61c1030c9ceeab59357b88296a0cf953)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/f1481c13-a5d2-4971-bcdd-9e21b9d414ed_rw_1920.png?h=657bf65ca5fd67192eff0811b0e45d20)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/d5379159-b9a4-42ee-af6b-0cbca1e7979e_rw_1920.png?h=d1d05705946adf7c1406781f3480839b)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/09c3ceb2-b17f-4128-89ba-b48af38c2bbe_rw_1920.png?h=fdedfec4b89a141ee4a2148fae6c185b)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/c5c1a05c-f3f2-4efd-97ea-102c6d9e3c29_rw_1200.jpg?h=3eae61fc180c820572ce41fb7d9ce513)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/7e203929-0560-407d-9e6d-06777f963e8c_rw_1200.jpg?h=d2be183d43c0bc86ef133fbc410b93f3)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/46d4cdab-662b-4704-be34-b30786fe7745_rw_1200.jpg?h=15497b402714e3fd2e577ba62765455a)
Media: website, apps, banners, outdoor, print, digital radio.
Additional credits: teambuddy Robin Blitzblum (CD at Draft Worldwide) & Peter van Driel (designer)