Role: concept, art-direction Client: L’Oreal | Agency: TMF
Goal: Come up with an overall concept and a theme for the TMF Awards 2007
The TMF Awards are centered around Pan (figure on the award) and the Stairway to Heaven. If you win a TMF Award, you get a Heavenly Blessing and your own Stairway to Heaven. The live broadcast reached more than 1.3 million people (ages 13-34). 15000 visitors experienced the TMF Awards in the Heineken Music hall in Amsterdam.
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/5c046fc0-5ebf-4130-a49f-964390c5ceaf_rw_1920.png?h=7011ef78f6369029612877d17422c3bc)
![](https://cdn.myportfolio.com/5a11dabf-62fe-4b28-8510-7d7cb9046fbf/029792c7-6a5d-473f-89a9-ca6d4d26c990_rw_1920.jpg?h=4223048e6963a8c76a90cf38a02b8158)